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Maintain the Vision

David Rockefeller was once quoted as saying, "The number one function of the top executive is to establish the purpose of the organization." Like the hub of the wheel, everything else grows out of this. Until the vision is established, you have all kinds of trouble. Scripture says, "where there is no vision, the people perish." The New American Standard Version focuses on the way they perish – "where there is no vision, the people are unrestrained." To be restrained, to be concentrated in purpose, is essential to accomplishment, and that is why the leader must define why this organization exists. To answer the question: why does this organization exist?

A leader must personify the vision, be dedicated to it personally.
In maintaining the vision, here are several keys for leaders to keep in mind:

1. Define it specifically.
2. Express it so other people understand it.
3. Get both organizational and personal acceptance of the vision.
4. Repeat the purpose over and over.

When you have a clear vision, you view everything in light of it. You come to see the need for a vision broad enough that everything you do can be tied to in. But the vision must also be focused enough that it sets some boundaries. The vision must state what you will do and what you won’t do.